OCTA – “Ride the Bus” Campaign

WHAT: Creation and extension of a branding campaign via website, social media, and ads
WHO: Orange County Transportation Authority (OCTA) or OC Bus
WHY: The OC Bus brand needed an evergreen (i.e. “always on”) campaign capable customization across seasons to reach new and current riders throughout all digital and print advertising outlets
HOW: Celtis generated compelling visuals for the OCTA website, social channels, and physical print media for a cohesive “Ride the Bus” campaign
WOW FACTOR: The campaign resulted in more than 5.5 million impressions and generated 13,000 respondents (over half of which were new riders)

ClientOrange County Transportation Authority (OCTA) or OC BusServicesDesign, Marketing, Campaign Development, Branding, Web DevelopmentYear2017