OCTA – Influencer Marketing Campaign

WHAT: An innovative digital campaign harnessing the power of local social influencers for positive transportation awareness
WHO: Orange County Transportation Authority (OCTA) or OC Bus
WHY: OCTA wanted to spread the word about improved local public transportation to reach potential new riders
HOW: Celtis partnered with 8 relevant social media influencers to create original, customized content promoting the use of their brand, OC Bus
WOW FACTOR: Positive engagement reached unprecedented new levels, capturing the attention of over 170K unique individuals, drawing over 11k enthusiastic visitors to learn more, and generating hundreds of positive engagements about the OC Bus brand

ClientOrange County Transportation Authority (OCTA) or OC BusServicesDesign, Marketing, Campaign Development, BrandingYear2017