Thousand Oaks Transit – Holiday Shopping Campaign

WHAT: Digital campaign promoting ridership to and from malls over the Black Friday shopping weekend
WHO: Thousand Oaks Transit (TOT)
WHY: Influence Holiday shoppers to use Thousand Oaks Transit services
HOW: Maximized a small budget by leveraging grass roots participation, proactively engaged local malls, and created targeted social media paid advertisements for shoppers and employees
WOW FACTOR: This campaign combined grass-roots tactics and smart targeting to quickly generate over 5k impressions, connecting Thousand Oaks Transit with multiple local businesses and shopping centers for this high-value promotion

ClientThousand Oaks TransitServicesDesign, Marketing, Campaign DevelopmentYear2017