Thousand Oaks Transit – October Free Ride Saturday

WHAT: Digital campaign promoting a month of free Saturday rides
WHO: Thousand Oaks Transit (TOT)
WHY: To boost awareness of available routes and encourage new riders
HOW: A customized digital campaign for multiple unique audiences featuring tailored messages and Thousand Oaks destinations based on interest
WOW FACTOR: TOT’s first comprehensive digital campaign reached over 48K unique people


ClientThousand Oaks TransitServicesDesign, Marketing, Campaign DevelopmentYear2017