VCTC – Bike to Work Week 2017

WHAT: An all-digital campaign encouraging pledges during Bike to Work Week*
WHO: Ventura County Transportation Commission (VCTC)
WHY: VCTC’s Rideshare department needed to drive participation efficiently for Bike to Work Week
HOW: Launched a comprehensive digital campaign deploying compelling images/key messages through paid social media ads (including, for the first time, LinkedIn), and a robust Google AdWords campaign
WOW FACTOR: VCTC’s campaign earned 297 pledges and engaged the participation of 70 companies, reducing cost-per-pledge by 75% over the previous year

*National initiative to encourage biking to work

ClientVentura County Transportation CommissionServicesDesign, Marketing, Campaign DevelopmentYear2017