VCTC – East West Connector Launch

WHAT: County-wide new service launch
WHO: Ventura County Transportation Commission (VCTC)
WHY: VCTC needed to create community-wide buzz about the launch of their new bus line connecting the east and west side of the county
HOW: By integrating graphic design, video production and customized zip code targeting, Celtis created a cohesive and visually stunning paid campaign, plus engaged the community through grassroots social tactics such as sharing and tagging
WOW FACTOR: The campaign raised awareness for almost 100k of individuals in just 4 weeks

ClientVentura County Transportation CommissionServicesDesign, Marketing, Campaign Development, ProductionYear2017