VCTC – Rideshare Evergreen Campaign

WHAT: A customized evergreen (i.e. “always on”) digital campaign driving traffic to custom landing pages based on unique user interests
WHO: Ventura County Transportation Commission (VCTC)
WHY: VCTC wanted to raise awareness and knowledge of commuter services by creating a consistent communication presence and educational messaging between major bi-yearly promotions
HOW: Deployed digital content tailored to resonate with multiple unique sub-groups in Ventura County through ads, customized landing pages based on interests, and a new look for email updates
WOW FACTOR: The campaign reached over 430K impressions in just 3 months, keeping VCTC’s ridesharing options top of mind for the public between major promotional windows

ClientVentura County Transportation CommissionServicesDesign, Marketing, Campaign Development, Web -