VCTC – Transit Marketing

The sky-blue bus fleet is VCTC’s most visible brand asset. When it came to transit marketing and other communications activities, Celtis used the bus as the anchor to all graphic design. One of the biggest activities in the 2016 Fiscal Year was the redesign of the VCTC bus stops. New sky blue bus blades match the look and feel of the VCTC fleet and make stops easily identifable to current and future riders.

The new bus stop signs are but the first step in the brand evolution of VCTC transit information. In addition to sign updates, Celtis worked with operations staff to produce and distribute seat drops, create ADA and Title VI decals and promote rider alerts and public events (including Unmet Transit Needs outreach).

Transit marketing efforts will continue to improve with design and brand updates that coincide with operational activities and service changes.