“My Career Path” Campaign Boosts Omnitrans Hiring
OmniTrans
![Omnitrans "My Career Path" king add on Omnitrans bus](https://celtis.com/wp-content/uploads/2024/04/Omnitrans_Career-Path-KingAd_Mockup-1024x681.jpg)
Challenge
Omnitrans needed to enhance its recruitment efforts and demonstrate internal career advancement opportunities to appeal to prospective employees.
Solution
Celtis crafted the “My Career Path” campaign, shining a spotlight on real employee success stories to illustrate Omnitrans’ commitment to professional growth.
Impact
The campaign connected with audiences, leading to a significant 24% rise in applications and new hires, showcasing the effectiveness of authentic, employee-centered marketing in talent attraction.
![Omnitrans "My Career Path" brochure](https://celtis.com/wp-content/uploads/2024/04/26-softcover-portrait-brochure-collage-1024x683.jpg)