Caltrain electric commuter rail campaign

OPPORTUNITY

Caltrain’s transition to a fully electric commuter rail marks a historic milestone, positioning them as pioneers in the industry. As they lead the way in setting new standards for commuter rail, Caltrain sought to develop a campaign that would be as innovative and dynamic as their new electric fleet

APPROACH

Celtis crafted a fresh and electrifying campaign concept to match the groundbreaking nature of Caltrain’s transformation,. This multi-faceted approach included a comprehensive media strategy spanning digital, print, traditional, and radio/streaming platforms, ensuring broad visibility and engagement across various channels.

OUTCOME

The campaign generated significant media attention, spotlighting the numerous advantages of Caltrain’s new electric fleet. The campaign effectively conveyed the innovation and benefits of the project, further establishing Caltrain as a leader in modern commuter rail.