Comprehensive outreach strategies
LA Metro
Opportunity
LA Metro sought to revolutionize its public engagement strategy for better, more diverse outreach in its mission to enhance Los Angeles’ transit system.
Approach
Celtis delivered a holistic communication approach covering digital innovation, content creation, and comprehensive outreach, while navigating the challenges posed by COVID.
Outcome
Reached over 8 million Los Angelenos through digital marketing, and direct outreach, engaging a diverse representation across genders, age groups, zip codes, and income levels. This effort established a new benchmark for inclusive and effective engagement in public outreach
