With over 28 years of marketing, advertising and media planning experience, including over 18 years in the public transportation industry, Gricel Ferreyra is an integral part of the Celtis team. She brings to the table a combination of proven, innovative strategies, creative leadership, transit expertise and a true understanding of the industry’s challenges and opportunities. Prior to Celtis, she managed and led strategy for the in-house marketing department at Valley Metro in Phoenix and developed public involvement and communications strategies at the Arizona Department of Transportation. She also served LA County as a Communications Manager for LA Metro for 8 years.