“We Are” One New, Strong Brand with Many Pathways to Success

Pierce College

We Ar Campaign banners hanging from light pole showing a man folding his hands.
Banners on light poles promoting rthe We Are campaign

Celtis collaborated with the Career and Technical Education Program to develop a new institutional brand—We Are—designed to promote the college and its diverse academic and career pathways.

Driving Enrollment for the
Careers of Tomorrow

Pierce College

Promotional banners for colleges to use at tabling and outreach events

As part of the campaign, Celtis implemented a focused social media strategy designed to maximize reach and engagement. Over the past three months, the campaign has generated strong results, exceeding expectations, and will continue for a fourth month to further build awareness and momentum.

Impressions

618,000+

Clicks

25,700

A Video Campaign Designed to Attract Tomorrow’s Hospitality Professionals

PIERCE COLLEGE

Celtis developed a promotional video for the Hospitality Management Program designed to highlight the diverse career pathways available to students. The video blended dynamic motion graphics with a mix of static and video footage—sourced from both college and curated stock—to create an engaging, approachable, and visually-compelling narrative.

In addition to creative development, Celtis planned and launched a targeted media strategy focused on increasing program awareness among prospective students.

LAPC Hospitality video storyboard