A Results-Driven Campaign That Elevated BSRT Enrollment
Valley College
As part of our strategy, we ran display ads on AARC.org—an industry-specific website trusted by respiratory therapy professionals. This allowed us to reach highly qualified individuals already engaged in the field and actively seeking career advancement opportunities.
We supported our digital efforts with on-campus posters and flyers, ensuring the BSRT program stayed visible to current students and prospective applicants already engaged with LAVC.
Our ads on LinkedIn, Facebook, and Google Search performed exceptionally well—earning a 6.92% CTR and nearly 600,000 impressions. These efforts translated into 23 qualified applications for the BSRT program.