Comprehensive outreach strategies
LA Metro
![LA Metro Infographic poster](https://celtis.com/wp-content/uploads/2022/09/header_metro-1024x341.jpg)
Opportunity
LA Metro sought to revolutionize its public engagement strategy for better, more diverse outreach in its mission to enhance Los Angeles’ transit system.
Approach
Celtis delivered a holistic communication approach covering digital innovation, content creation, and comprehensive outreach, while navigating the challenges posed by COVID.
Outcome
Reached over 8 million Los Angelenos through digital marketing, and direct outreach, engaging a diverse representation across genders, age groups, zip codes, and income levels. This effort established a new benchmark for inclusive and effective engagement in public outreach
![](https://celtis.com/wp-content/uploads/2022/07/nextGen_email.png)