“My Career Path” Campaign
OmniTrans
Challenge
Omnitrans needed to enhance its recruitment efforts and demonstrate internal career advancement opportunities to appeal to prospective employees.
Celtis crafted the “My Career Path” campaign, shining a spotlight on real employee success stories to illustrate Omnitrans’ commitment to professional growth.
The campaign connected with audiences, leading to a significant 25% rise in applications and new hires, showcasing the effectiveness of authentic, employee-centered marketing in talent attraction. The campaign allowed Omnitrans successfully recruit enough workers to resume full service.