Sí RTC
Skyrockets Engagement
in Spanish by 200%
RTC
Opportunity
With Spanish speakers making up 25% of Washoe County’s population, RTC Washoe aimed to build trust and attract this growing community to its transit system. The goal: create a Spanish-first campaign that delivered culturally relevant and useful messages to foster meaningful connections with the local Latino community.
Approach
This concept uses vibrant colors and geometric patterns inspired by Hispanic art and culture to create a warm, approachable, and visually striking campaign. Streamlined typography adds a polished, branded look, celebrating cultural heritage while delivering a clear and engaging message.
9.4% Spanish Speaker Ridership growth (Fall 2024)
200% Increase in Spanish website visits
Outcome
The ¡Sí, RTC! campaign delivered incredible results:
Surge in Enthusiastic community response and comments
9.4% Spanish Speaker Ridership growth (Fall 2024)
Engagement skyrocketed
200% Increase in Spanish website visits
What Made This Campaign Stand Out?
Cultural Connection
Messaging that celebrated family, community, and local experiences.
Authenticity
Videos tailored to resonate with the Latino community.
Impact
Demonstrated RTC as an essential and seamless part of daily life.
