SBMTD Branding – Celtis Ventures

Inspired branding

Santa Barbara Metropolitan Transit District

MTD branding collateral


SBMTD, with a 50-year legacy in Santa Barbara County, recognized the need for a rebrand to resonate with the vibrant life and scenic beauty of its service area.


The rebranding strategy tapped into local essence—taking cues from the Santa Barbara coastline and the Pacific Coast highway. A new logo was meticulously crafted as the centerpiece, followed by a comprehensive suite of marketing materials aimed at amplifying SBMTD’s brand presence. Efforts ranged from revamping the vehicle fleet with wave designs to launching a fresh website and dynamic, multi-faceted advertising campaigns.


SBMTD’s transformation has established it as a beacon in the transit industry. The agency’s new iconic image is now recognized as a benchmark for inspired transit branding and serves as an inspirational model for others.

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