Brand Evolution
Clean Power Alliance (CPA)Brand Evolution
![CPA Building Billboard](https://celtis.com/wp-content/uploads/2024/04/CPA_MockupBillboard-1024x568.png)
Opportunity
To underscore its market dominance and core values as the nation’s largest clean energy provider, Clean Power Alliance (CPA) sought to reinvent its brand.
Approach
Celtis orchestrated a comprehensive digital brand revamp, specifically honing CPA’s digital counterpart. This featured a refreshed website, with a design mirroring CPA’s commitment to reliability, choice, and competitive pricing in clean energy, culminating in an engaging, user-focused platform.
Outcome
The successful brand transformation heightened CPA’s marketplace prominence and paved the way for future expansion. As a testament to this, the rebrand led to an increase in community engagement and customer base expansion, marking a new era in CPA’s clean energy leadership.
![CPA branded letterhead](https://celtis.com/wp-content/uploads/2024/04/Stationery-1024x731.png)
![CPA Digital meeting background](https://celtis.com/wp-content/uploads/2024/04/Zoom_macbook-pro_front-1024x724.png)