Brand Evolution
Clean Power Alliance (CPA)Brand Evolution
Opportunity
To underscore its market dominance and core values as the nation’s largest clean energy provider, Clean Power Alliance (CPA) sought to reinvent its brand.
Approach
Celtis orchestrated a comprehensive digital brand revamp, specifically honing CPA’s digital counterpart. This featured a refreshed website, with a design mirroring CPA’s commitment to reliability, choice, and competitive pricing in clean energy, culminating in an engaging, user-focused platform.
Outcome
The successful brand transformation heightened CPA’s marketplace prominence and paved the way for future expansion. As a testament to this, the rebrand led to an increase in community engagement and customer base expansion, marking a new era in CPA’s clean energy leadership.
