Impactful Marketing Campaign
for GoSmart Program
Omnitrans
Opportunity
Recognizing a significant growth opportunity, Omnitrans tasked Celtis with boosting awareness of its GoSmart program, which offers free rides to college students across participating schools in the San Bernardino Valley.
Approach
Celtis developed a dynamic marketing campaign focused on digital and traditional media, emphasizing the program’s key benefits: independence, cost savings, and extensive network access. The campaign centered around engaging video content featuring real student experiences and a variety of promotional materials such as brochures, posters, and digital banners strategically placed on campuses and online. The creative message, “Your Free Pass to Freedom,” aimed to resonate with the students’ aspirations for freedom and easy mobility.
Outcome
The campaign led to a marked increase in student ridership and significantly boosted digital engagement, with videos particularly effective in highlighting the program’s benefits. Additionally, the campaign strengthened partnerships with participating colleges, promoting greater program visibility and integration into student resources. Celtis’ targeted strategy effectively translated Omnitrans’ goals into tangible results, enhancing student mobility in the San Bernardino Valley.
