Celtis Ventures - OCTA Advertising

Marketing that moves people

Redefining transit advertising

Orange County Transportation Authority

Rife the "___" Bus Branding

Opportunity

We saw an opportunity to grow ridership on its buses and aimed to embed OCBus as a top-of-mind choice for transportation in Orange County.

Woman holding phone looking at OC Bus social media add

An aggressive multimedia ad campaign was launched that personified their buses, complementing these efforts with tangible bus improvements. This comprehensive approach utilized billboards, radio, cable TV, and social media to maximize reach and influence across the county.

Peopl walking onto OC Buss

The campaign’s innovative strategy paid off, with a 19% increase in ridership on promoted lines and solidified OCBus’s reputation, paving the way for future marketing initiatives.