Redefining transit advertising
Orange County Transportation Authority
Opportunity
We saw an opportunity to grow ridership on its buses and aimed to embed OCBus as a top-of-mind choice for transportation in Orange County.
Approach
An aggressive multimedia ad campaign was launched that personified their buses, complementing these efforts with tangible bus improvements. This comprehensive approach utilized billboards, radio, cable TV, and social media to maximize reach and influence across the county.
Outcome
The campaign’s innovative strategy paid off, with a 19% increase in ridership on promoted lines and solidified OCBus’s reputation, paving the way for future marketing initiatives.
